The objective. Zen Paddle, a new service-based sports rental and excursion company in Delaware/Columbus, OH, sought to launch their brand from scratch with a strong focus on their female-forward mission. Their goal was to create a welcoming space for women to bond and connect through paddle boarding, offering a break from their busy lives. Zen Paddle needed a complete digital and visual identity, from branding to an optimized website, to engage local women and build community around their events.
Key deliverables.
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Branding: Develop a cohesive brand identity, including logos, color palettes, custom fonts, and typography.
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Website Design: Create an optimized, user-friendly website with integrated booking capabilities and SEO-driven copywriting.
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Event Setup: Establish an Eventbrite page for promoting and managing paddle events.
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Content Creation: Provide professional photography and videography for social media, website content, and event promotion.
What we did
Client expectations. Zen Paddle needed a complete brand launch, from visual identity to a functional, booking-friendly website. The client sought to engage local customers and build a community around paddle boarding events while establishing a strong online presence.
Expected outcomes.
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Establish a visually cohesive and female-forward brand identity that resonates with women seeking connection and outdoor adventure.
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Launch a professional, user-friendly website with integrated booking functionality to streamline paddle board rentals and event registration.
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Create a strong local online presence through SEO-driven copywriting and optimized content, increasing visibility in search engines.
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Build a dedicated community of women through social media engagement and visually appealing content, promoting the brand’s mission of connection and empowerment.
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Develop high-quality photography and videography that captures the essence of Zen Paddle’s offerings and mission, driving engagement across digital platforms.
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Ensure seamless event promotion and management through the integration of an Eventbrite page, contributing to increased event participation.
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Drive ongoing growth and lead generation through targeted content marketing and an optimized website experience.
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Position Zen Paddle as a go-to provider for paddle boarding experiences in the local Columbus market, with a focus on fostering women’s bonding experiences.
How we did it. We embraced Zen Paddle’s female-forward mission by developing a branding strategy that exuded fun, connection, and empowerment. The logos, color palette, and typography were carefully chosen to reflect the feminine and adventurous spirit of Zen Paddle while appealing to women seeking a space to bond and recharge outside of their daily routines.
Next, we built a fully optimized, visually cohesive website that seamlessly integrated booking capabilities, making it easy for women to schedule paddle board rentals and sign up for events. Our SEO-driven copywriting ensured the site would rank well in local searches, helping Zen Paddle connect with their target audience. Additionally, we set up an Eventbrite page to promote the paddle board excursions and make event management effortless.
To capture the essence of Zen Paddle’s offerings and female-forward mission, we provided professional photography and videography services. This content highlighted the sense of community and connection the brand offers, showcasing women enjoying paddle boarding and bonding in a serene outdoor environment.
The deliverables. Through our strategic efforts, Zen Paddle successfully launched with a strong brand identity and online presence. Key achievements include:
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A visually cohesive and female-forward brand identity that resonated with local women seeking connection and adventure.
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An optimized website with seamless booking integration, allowing women to easily participate in paddle events and rentals.
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An Eventbrite page that streamlined event promotion and management, driving participation in paddle board excursions.
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High-quality photography and videography that captured the essence of Zen Paddle’s mission, boosting engagement on social media and enhancing the brand’s digital presence.
In conclusion. Zen Paddle’s mission to help women bond and connect through paddle boarding was the core focus of our approach. By delivering a comprehensive digital and visual identity, from branding to an optimized website with integrated booking, we empowered Zen Paddle to build a vibrant community of women who could escape their busy lives and enjoy the outdoors. Through our collaboration, Zen Paddle successfully launched with a brand that aligned with their mission and established a lasting presence in the local market.