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Functional Living Design Group

The objective. Functional Living Design Group, a licensed design-build contractor located in Powell, OH, wanted to generate more local leads for their home remodeling business. Their goal was to establish their brand as a trusted community resource for homeowners and small business owners throughout Central Ohio, including Clintonville, Dublin, Upper Arlington, and more.

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Key deliverables.

  • Social Media Management: Build and manage social media presence to attract local, targeted leads.

  • Content Creation: Provide professional photography and videography to showcase their work.

  • SEO Blog Services: Write and optimize blogs to position the client as an expert in the remodeling industry and drive organic traffic.

  • Website Refresh: Update website design and content to align with SEO strategies and align with client needs.

Four women wearing cardigans smiling and standing in front of wooden cabinetry.
A social post showing a white kitchen with several drawers open, revealing kitchen utensils.
A social media graphic that says "Crafting bespoke living spaces that blend functionality with style, from concept to completion." on a dark blue background and white text.
A social media graphic showing a white kitchen with a colorful blue backplash.
A social media graphic showing three trophies from the Contractor of the Year Awards on a grey background.
A collage showing a pair of handings holding color test cards, a woman sitting on a laptop. and a woman pointing to a wall in an interior design showroom.

What we did

Client expectations. Functional Living Design Group wanted to become a go-to brand for home remodeling by growing its local online presence and showcasing their work through engaging content. They also aimed to build trust within the community by providing valuable information and tips through SEO-driven blogs.

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Expected outcomes.

  • Increased local brand recognition through consistent social media content and targeted paid advertising.

  • Enhanced online presence with a refreshed website, professional photography, and videography that showcase the company's work.

  • Higher organic traffic to the website driven by SEO-optimized blogs, positioning the brand as a remodeling expert.

  • Growth in local leads and client inquiries through targeted social media management and advertising efforts.

  • Establishment of the brand as a trusted resource within the Central Ohio community for remodeling and design services.

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How we did it. We implemented a strategy focused on driving local engagement while positioning Functional Living Design Group as an industry leader in the remodeling space. We began by managing their social media accounts, consistently posting educational content, project highlights, and industry tips to engage local homeowners and small business owners. Our paid advertising campaign further targeted individuals in the Central Ohio area, driving qualified traffic to their pages.

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In tandem with social media efforts, we provided professional photography and videography to showcase the company’s craftsmanship and completed remodeling projects. This visually appealing content was used to enhance the client’s online presence and reinforce their reputation for delivering high-quality work.

To further establish Functional Living Design Group as a trusted resource, we wrote and optimized SEO-focused blogs on their website. These articles provided remodeling tips and insights, boosting organic search visibility and driving website traffic.

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Our website refresh involved updating content to ensure it aligned with SEO strategies and provided a seamless experience for users. This holistic approach helped create a cohesive online presence that supported lead generation and brand authority.

The outdoor facade of Functional Living Design Group.
A collage of the FLDG website and two women sitting at a wooden table in front of several sheets of blueprint and pencils.

The stats. Thanks to our strategic efforts, Functional Living Design Group saw significant growth in both online engagement and lead generation. Key outcomes include:

  • Social Media Growth: Their Instagram account grew from 268 followers to over 500 within 90 days of targeted paid advertising, all of whom were local, qualified leads.

  • Increased Reach: Reels on Instagram achieved over 20,000 views, driving greater awareness of their remodeling services.

  • Website Traffic: SEO-driven blogs brought in over 1,700 visitors to their website, helping establish the brand as a community resource.

  • Ad Campaign Success: Facebook ads received over 350,000 impressions within six months, further enhancing local visibility and brand recognition.

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In conclusion. By combining social media management, professional content creation, and SEO blog services, we successfully positioned Functional Living Design Group as a leading remodeling expert in Central Ohio. Our holistic approach not only grew their local online presence but also generated high-quality leads, reinforcing their brand’s commitment to serving the community with professionalism and expertise.

The results

A collage of social media graphics advertising the services of Functional Living Design Group, a woman helping a customer pick out a tile pattern, and the mobile version of the FLDG website.
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