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Friends of the Library

The objective. Friends of the Library: Delaware County District Library is a nonprofit organization dedicated to advocating for and raising funds to enhance the offerings of the public library. They aimed to engage a younger audience and boost support for their nonprofit activities through a dynamic online presence.

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Key deliverables.

  • 90-Day VIP Package: Delivered a comprehensive 90-day package including a photoshoot and video shoot, resulting in 36 posts (12 graphics, 12 videos, 12 photo posts) designed for consistent and engaging social media activity.

  • Photography: Conducted a professional photoshoot to create visually appealing and engaging content for social media.

  • Videography: Produced high-quality video content to capture and promote library events and activities.

A hand pulling a book off of a busy bookshelf in the Delaware County Disctrict Library.
A social mdia image advertising an author visit at a library.
The logo and title of the Delaware County District Library on the wooden exterior of the building.
A social media graphics advertising a book and media sale at the library.
A social media graphic introducing the staff of Friends of the Library at Delaware County District Library.
A collage of images of staff, social media graphics, and books in a library.

What we did

Client expectations. Friends of the Library aimed to attract a younger demographic and increase support for their nonprofit activities by leveraging social media. They wanted to boost their online presence with engaging content and maintain a consistent posting schedule to drive awareness and participation.

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Expected outcomes.

  • Gain approximately 100+ new followers on Facebook and Instagram through organic content.

  • Enhanced online presence with a refreshed website, professional photography, and videography that showcase the company's work.

  • Achieve a significant number of views on video content, aiming for 10,000+ views to increase reach and engagement.

  • Drive higher attendance and support for library events, targeting successful and sold-out author visits.

  • Maintain a consistent and engaging online presence with regular posts, improving overall brand visibility and awareness.

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How we did it. To help Friends of the Library achieve their goals, we implemented a strategic approach focused on content creation and social media management. We provided a 90-day VIP package that included a mix of graphics, photos, and videos tailored to engage a younger audience and promote the library’s events and initiatives effectively.

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Our approach ensured that content was regularly posted and scheduled for maximum visibility, allowing Friends of the Library to maintain an active online presence with minimal hands-on management. The focus was on creating compelling and shareable content that would resonate with and attract the younger demographic.

The library staff holding books, sitting on couches, and laughing together wearing matching teal and black uniforms.
A collage of social media graphics and images of staff arranging books at the library on a pink background.

The stats. Our targeted strategy led to significant improvements in Friends of the Library’s online engagement:

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  • Increased Social Media Followers: Gained 130 new followers on Facebook and Instagram within 90 days, all through organic growth.

  • Enhanced Video Engagement: Achieved over 10,000 views on video content, increasing visibility and engagement.

  • Successful Events: Two author visits sold out as a result of the enhanced promotional efforts and increased community awareness.

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In conclusion. Through a well-executed social media strategy and engaging content creation, we successfully enhanced Friends of the Library’s online presence and attracted a younger audience. Our efforts helped increase awareness, support for nonprofit activities, and participation in library events, contributing to the overall success of their initiatives.

The results

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