The objective. Fit With Shaver is dedicated to helping women in midlife build healthier, more sustainable lifestyles through fitness and nutrition programs. Their goal was to increase awareness of their strength training and habits program, specifically tailored for busy women, and connect with new clients who are looking to prioritize their long-term health.
Key deliverables.
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Social Media Management: Consistently manage and post content across platforms to engage their target audience.
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Content Creation: Provide photography and videography to capture the essence of the brand’s fitness and lifestyle programs.
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Paid Advertising: Drive lead generation through targeted paid ads to attract local women interested in fitness training.
What we did
What we did
What we did
Client expectations. Fit With Shaver sought to build a stronger online presence, connecting with women in midlife who are looking for accessible fitness solutions that fit their busy lives. The company aimed to expand its client base and drive more awareness of its on-demand strength training and nutrition programs.
Expected outcomes.
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Increase awareness of fitness and nutrition programs specifically designed for midlife women.
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Attract a community of local women seeking sustainable and accessible fitness solutions.
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Build a stronger online presence through consistent and engaging social media content.
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Generate qualified leads through targeted paid advertising, converting online interest into clients.
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Establish Fit With Shaver as a trusted resource for midlife women looking to prioritize long-term health and wellness.
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Highlight the approachable and flexible nature of the programs through visually appealing photography and videography.
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Drive more traffic to the website, where potential clients can learn more about the programs and services offered.
How we did it. To help Fit With Shaver reach their target audience, we developed a strategic plan focused on driving engagement and lead generation through tailored social media content. We managed the brand’s social media presence, posting regularly to connect with midlife women who were interested in sustainable fitness solutions. Our content included photography and videography that highlighted the approachable and accessible nature of the programs, aligning with the brand’s mission of helping women live healthier lives.
In addition to content management, we launched targeted paid advertising campaigns aimed at local women searching for fitness programs tailored to their needs. These ads helped generate quality leads and directed potential clients to the website for more information about the programs.
Our approach combined visual storytelling and strategic ad placements to engage a community of women looking for guidance in their fitness journeys.
The stats. Our efforts led to significant growth in both brand awareness and client acquisition for Fit With Shaver. Key outcomes include:
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Follower Growth: In just 90 days, Fit With Shaver gained 159 new followers through paid advertising, all of whom are targeted local women seeking fitness and nutrition guidance.
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Increased Engagement: Social media ads generated over 99,000 impressions, driving 1,366 website clicks and expanding the brand’s visibility.
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Content Reach: Reels created for Fit With Shaver were viewed over 52,000 times, helping to further engage the target audience and build community around the brand.
In conclusion. Through effective social media management, engaging content creation, and strategic paid advertising, we successfully increased awareness of Fit With Shaver’s programs for midlife women. By connecting the brand with local women looking for accessible fitness solutions, we helped Fit With Shaver grow its client base and establish itself as a go-to resource for fitness and nutrition guidance.
The results
