The objective. Elite Design & Renovation, an established remodeling firm, approached us with the goal of building an online presence from scratch. Despite a solid reputation within the community, the business had almost no previous digital footprint. Their objectives included creating a recognizable brand, developing a website, sharing completed projects online, and growing local engagement with their target audience.
Key deliverables.
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Branding: Develop a new logo and brand identity that reflects the professionalism and quality of Elite Design & Renovation.
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Website Development: Design and launch a website that showcases their portfolio and attracts new leads.
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Ongoing Photography: Capture high-quality photos of completed remodeling projects to update the website and share on social media.
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Social Media Growth: Create and manage social media accounts to build local awareness and increase engagement.
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Community Engagement: Leverage Facebook community groups to boost Elite Design & Renovation’s reputation and reach.
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Creative Services: Provide graphic design services, such as creating yard signs and branded merchandise (t-shirts).
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Paid Advertising: Run targeted ads to attract local homeowners and businesses in need of renovation services.
What we did
Client expectations. Elite Design & Renovation needed a full digital overhaul to align with their established offline presence, aiming to engage local clients and grow visibility through social media and other online platforms.
Expected outcomes.
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Establish a strong digital presence through a professional website and cohesive branding.
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Grow a local, engaged following on social media platforms like Facebook and Instagram.
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Increase online visibility and community recognition through targeted ad campaigns and Facebook group participation.
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Showcase completed remodeling projects online with professional photography and video content.
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Drive significant traffic to the website, converting visitors into potential leads.
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Provide ongoing design support for marketing materials, such as yard signs and branded merchandise.
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Position Elite Design & Renovation as a trusted, go-to remodeling firm in the local market.
How we did it. We began by creating a fresh logo and brand identity that captured the expertise and craftsmanship of Elite Design & Renovation. With a cohesive brand in place, we launched a sleek, professional website to showcase their portfolio and ensure easy navigation for potential clients. Throughout the project, we provided ongoing photography services to highlight each completed renovation and updated the website to keep their work front and center.
On social media, we built a community-focused strategy, growing their presence on Facebook and Instagram. Through targeted local advertising and active participation in Facebook community groups, we amplified the brand’s visibility within the local market. Additionally, our team managed paid ad campaigns and provided graphic design services for branded merchandise and marketing materials, ensuring a unified and professional image both online and offline.
The stats. Our digital strategy proved highly effective in establishing a robust online presence for Elite Design & Renovation. Within the first 90 days:
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We attracted over 500 followers across Facebook and Instagram, all of whom are local, targeted leads.
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Our paid ad campaigns received over 126,000 views, driving more than 3,000 visitors to the website.
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Video reels showcasing their remodeling projects garnered over 30,000 views, further expanding their reach.
In conclusion. Elite Design & Renovation tasked us with building their digital presence from scratch, and we successfully delivered a cohesive brand, an engaging online presence, and significant growth in local engagement. Through our branding, social media management, website development, and ongoing creative services, we helped position Elite Design & Renovation as a top remodeling firm in their community.
The results
