The objective. Drink Fleurish is a zero-proof bartending and event service specializing in creating non-alcoholic mocktails for various occasions. They aimed to launch a new mocktail brand with a strong visual identity to attract a diverse audience and establish a distinctive presence in the market.
Key deliverables.
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Studio Photography: Conducted a studio photoshoot to capture high-quality images of Drink Fleurish’s mocktails and branding materials.
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Videography: Produced engaging video content to highlight the mocktails in action, focusing on creating dynamic and shareable social media Reels.
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Creative Direction: Provided creative direction to ensure that all visual content aligned with the brand’s identity and conveyed its unique value proposition.
What we did
Client expectations. Drink Fleurish sought to create a strong brand identity through high-quality visual content that would effectively represent their mocktails and services. They wanted to leverage professional photography and videography to launch their brand, attract attention on social media, and build a recognizable presence in the zero-proof beverage market.
How we did it. To help Drink Fleurish achieve their goals, we implemented a comprehensive approach focusing on professional content creation and creative direction. We organized a studio photoshoot and videography session to capture visually striking images and videos of their mocktails. The creative direction ensured that all content was consistent with the brand’s identity and effectively communicated its unique offerings.
Our approach was designed to provide Drink Fleurish with visually compelling content for social media, particularly for Reels, to drive engagement and establish a strong market presence.
The outcome. Our targeted strategy in photography and videography produced notable improvements for Drink Fleurish’s brand launch:
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Enhanced Brand Identity: The professional visuals successfully established a strong and appealing brand identity for Drink Fleurish.
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Increased Social Media Engagement: The high-quality Reels and photos contributed to increased engagement and interest across social media platforms.
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Successful Brand Launch: The engaging content played a crucial role in launching Drink Fleurish’s mocktail brand, setting the stage for a successful market entry.
In conclusion. Through focused studio photography, videography, and creative direction, we effectively supported Drink Fleurish in launching their new mocktail brand. Our efforts helped establish a strong visual identity, boost social media engagement, and set the foundation for a successful presence in the zero-proof beverage market.