The objective. Wick Law Offices, led by Columbus-based attorney Melissa Wick, partnered with Creative Gold Agency to strengthen the firm’s digital presence and prepare for the launch of a new legal subscription offering. Melissa’s goal was to create a modern, trustworthy brand presence that communicated the value of her services while positioning her as a go-to legal partner for small and mid-sized businesses. While her expertise was already well established, she was ready to level up her marketing with a strategy that matched her professionalism.
Key deliverables:
Messaging & Positioning Strategy
Refined brand language and voice to clearly articulate the firm’s value and connect with small and mid-sized business owners.Marketing Plan Development
Crafted a tailored 90-day marketing roadmap to support the legal subscription launch and maintain consistent visibility across platforms.Creative Direction
Directed visuals, tone, and content themes to reflect the brand’s modern and credible identity.Photo & Video Shoot
Organized and led a professional shoot to capture fresh brand visuals that feel polished, authentic, and aligned with Melissa’s voice.VIP 90-Day Content Package
Delivered a fully planned, ready-to-launch content library including:
25 high-resolution brand photos
24 captioned posts (8 graphics, 8 reels, 8 photos)
Content scheduling across Instagram and Facebook
What we did
Client expectations. Melissa Wick came to us with strong legal experience and a clear sense of purpose—but she needed her brand presence to reflect that same strength. With a new legal subscription service on the horizon, her goal was to modernize her firm’s digital presence and show up consistently with a voice that was confident, approachable, and clearly valuable.
Expected outcomes.
Refreshed messaging that communicated her value clearly and simply
A marketing strategy to support the launch of her new subscription model
A polished and trustworthy online visual identity
A bank of content to keep her social media active without guesswork
Brand visuals that reflected both her professionalism and personality
How we did it. To bring Melissa’s vision to life, Creative Gold Agency began by refining the messaging and brand voice for Wick Law Offices—clarifying her value proposition, highlighting her approachable style, and crafting language that spoke directly to Ohio-based entrepreneurs and business owners.
We then built out a strategic 90-day marketing plan to guide the rollout of her new legal subscription service and increase brand awareness online. With a solid foundation in place, we directed a professional photo and video shoot that captured Melissa’s personality and professionalism in a clean, elevated way. From that shoot, we curated 25 high-resolution brand photos and created a full library of 24 custom posts—including graphics, reels, and photo-based content—all with thoughtfully written captions.
Every piece was designed to align with her brand identity and communicate clarity, confidence, and modern legal support. We wrapped the project by scheduling all content across Instagram and Facebook to ensure a smooth and consistent presence post-launch.
Direct results:
90-day content plan with 24 captioned, ready-to-post pieces
25 high-resolution brand photos for long-term use
Refined messaging that better connects with her target audience
A modernized, professional digital presence across platforms
Full support for the rollout of her new legal subscription offering
In conclusion. Melissa walked away with more than just content—she gained a confident, consistent brand identity that reflects the caliber of her legal services. The new messaging made it easier for potential clients to understand what she offers and why it matters, while the visuals helped reinforce trust and professionalism. With everything scheduled and aligned, Melissa could focus on her clients and her growing business, knowing her online presence was working just as hard behind the scenes.
The results
