The objective. Fresh Glow Aesthetic is a private esthetician studio located in Columbus, Ohio. The studio specializes in personalized skincare treatments that enhance natural beauty and promote skin health. Their online presence is critical for generating service bookings and engaging with clients. The primary goals for this project were to redesign the website with a modern, user-friendly interface, implement a gift card purchasing system, upload retail products for online sales, and integrate email list management with MailChimp for streamlined client communications.
Key deliverables.
Website Design: We designed a modern, responsive design tailored to the brand that featured online booking and a retail shopping experience.
Copywriting: We created engaging and informative content optimized for clarity and brand voice.
SEO: We utilized on-page SEO to improve visibility on search engines.
Product Store Setup: We built a Shopify e-commerce store to enable product and gift card sales alongside booking capabilities.
Email List Integration: We connected the website to MailChimp for email marketing.
Custom Photography: We conducted a professional photo shoot to create brand-specific imagery.
What we did
Client expectations. Fresh Glow Aesthetic expected us to revamp their website to better reflect their modern brand identity while providing a user-friendly experience for clients. They wanted to incorporate an online store with smooth functionality for both product and gift card sales, enabling easy online purchases. The service booking process needed to be streamlined, including options for deposit payments to simplify the client experience. Additionally, they sought integration with MailChimp to manage email marketing campaigns efficiently and streamline client communications, all while enhancing the overall visual appeal with custom photography that highlights their services and products.
How we did it. To meet Fresh Glow Aesthetic's expectations, we began by redesigning their website with a clean, modern look that reflected their brand identity. We ensured that the layout was user-friendly, intuitive, and visually appealing, making it easy for clients to navigate the site and quickly find the information they needed. Custom photography was utilized throughout the site to add a personal touch, showcasing their services and products in an authentic and high-quality way, which aligned with the spa's aesthetic. The revamped website layout also incorporated an easy-to-use online store, designed to handle both product and gift card sales seamlessly, allowing clients to make purchases directly from the website.
In addition to the e-commerce updates, we streamlined the service booking process to make scheduling appointments simpler and more efficient for customers. We integrated a booking system that allowed clients to easily select their services and provided the option for deposit payments, ensuring a smoother transaction process. To support Fresh Glow Aesthetic’s marketing efforts, we also integrated MailChimp for email list management, making it easy for the client to send targeted marketing campaigns and maintain strong client communication. This comprehensive solution resulted in an elevated website experience that met the client’s functional and branding goals, offering increased convenience for both customers and staff.
Enhanced Online Functionality: The newly designed website supports seamless online product sales, gift card purchases, and streamlined client bookings, offering a comprehensive service for customers.
Improved Client Engagement: The MailChimp integration allows Fresh Glow Aesthetic to manage and grow their email list, facilitating more targeted and effective communications with their clients.
Professional Branding: Custom imagery throughout the website reflects the client’s unique brand, creating a polished and cohesive online presence that aligns with their vision.
Visuals: High-quality custom photography, including images of the studio, products, and services, adds authenticity and professionalism to the website, reinforcing the brand's values and connecting with clients on a deeper level.
In conclusion. The revamped website has successfully transformed Fresh Glow Aesthetic’s online presence, offering clients an intuitive, functional platform for browsing products, booking services, and making purchases. By integrating MailChimp, the client now has a powerful tool for engaging and nurturing their customer base, while the cohesive, polished design strengthens their brand image. With beautiful custom photography and seamless functionality, the new website is poised to elevate customer interactions and support the continued growth of Fresh Glow Aesthetic.
The results
