The objective. Beale’s Hauling, a junk removal and dumpster rental service based in Powell, OH, aimed to establish a professional online presence, streamline booking processes, and automate various aspects of business operations to enhance efficiency and customer experience.
Key deliverables.
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Website Design & Development: We designed a responsive website with an integrated online booking system for junk removal and dumpster rentals. The site is optimized for both desktop and mobile, providing an easy-to-use interface for customers.
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SEO & Copywriting: Our team optimized the website’s content with targeted SEO keywords to increase search engine visibility. Engaging copy was crafted to resonate with potential clients, emphasizing professionalism and reliability. Additionally, SEO blogs were developed to drive traffic and establish the brand as a trusted resource.
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Branding & Visual Identity: We created a cohesive branding package, including a new logo, color palette, and typography, that gave Beale’s Hauling a professional and recognizable identity.
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90-Day VIP Marketing Package: We produced professional photography, videos, and social media graphics tailored to engage the target audience. These assets were used in a structured marketing campaign across Facebook and Instagram. This helped increase brand visibility and generate leads over the 90-day period.
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Social Media Management & Paid Advertising: We managed Beale’s Hauling’s social media presence and executed paid advertising campaigns to target local audiences.
What we did
Client expectations. Beale’s Hauling sought to elevate their brand image, making it more professional and trustworthy to potential clients, and secure itself as the top, local hauling company in the Greater Columbus area. Additionally, they wanted to streamline the booking process for their junk hauling and dumpster rental services, making it easier for customers to book online. Increasing their social media presence and boosting engagement through marketing content was also a key priority.
Expected outcomes.
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See improved search engine rankings and higher organic traffic from local customers due to the professionally designed website and SEO optimization.
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Easy online booking for customers to schedule services and dumpster rentals, streamlining operations and increasing efficiency for the business.
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Fresh branding and visual identity to give the company a more professional and recognizable presence.
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Significant growth in followers, engagement, and conversions across Facebook and Instagram.
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More local leads, resulting in increased bookings and overall business growth.
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Position Beale's Hauling as the most trusted junk removal service in Central Columbus, further establishing its reputation as a reliable and accessible resource for customers.
How we did it. To help Beale’s Hauling achieve their goals, we took a holistic approach by first designing a modern and fully optimized website. This new site featured easy-to-use booking functionality for both junk hauling and dumpster rentals, allowing customers to conveniently schedule services online. We ensured the website was SEO-friendly, using targeted keywords and optimized content to improve search engine rankings and drive organic traffic.
In addition to the website, we delivered a complete branding package, including a logo, custom color palette, and typography to give Beale’s Hauling a cohesive and professional look. To help streamline their marketing efforts, we developed a 90-day VIP package filled with custom graphics, professional photography, and video content, making it easy for the client to run effective campaigns across social media.
The stats. The new website and branding efforts significantly improved Beale’s Hauling’s online presence and operational efficiency. Key outcomes include:
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SEO Success: The SEO blogs on their website were viewed over 1,400 times, helping to drive traffic and increase visibility.
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Social Media Engagement: Reels created for the brand received over 74,000 views, boosting engagement and awareness.
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Increased Business Efficiency: Dumpster rentals increased by over 30%, thanks to the convenience of the new online booking system.
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Follower Growth: Beale’s Hauling gained over 800 followers across Facebook and Instagram within 90 days, solidifying their social media presence.
In conclusion. Our comprehensive branding, website, and marketing efforts for Beale’s Hauling successfully helped the business streamline operations, establish a strong online presence, and grow its client base. By automating bookings and elevating their digital marketing efforts, we enabled Beale’s Hauling to run more efficiently and effectively connect with their target audience.
The results
