The objective. Ale & Aloe, a local Columbus, OH company specializing in upcycling popular boozy brands into beautiful canned succulents, sought to establish a cohesive brand and a strong visual identity for their unique product line.
Key deliverables.
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Branding: Developed a complete branding package, including logo design, color scheme, and visual identity that reflects the company’s creative and eco-friendly ethos.
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Photography: Conducted a studio photoshoot for product photography, providing high-quality images that showcase the unique succulent planters and enhance the brand’s appeal.
What we did
Client expectations. Ale & Aloe aimed to establish a strong and memorable brand identity that would resonate with their target audience. They sought to launch their new business with visually appealing product photography that would attract and captivate potential customers.
How we did it. To achieve Ale & Aloe’s goals, we focused on creating a cohesive brand identity that encapsulated their innovative and sustainable approach to upcycling. We designed a distinctive brand image that included a logo and visual elements aligned with their unique product offering.
For the product imagery, we conducted a detailed studio photoshoot to produce high-quality images of the succulent planters. These images were designed to showcase the products in the best light and effectively convey the brand’s aesthetic to potential customers.
In addition to the website, we delivered a complete branding package, including a logo, custom color palette, and typography to give Beale’s Hauling a cohesive and professional look. To help streamline their marketing efforts, we developed a 90-day VIP package filled with custom graphics, professional photography, and video content, making it easy for the client to run effective campaigns across social media.
The summary. Our approach successfully established Ale & Aloe’s brand and enhanced their visual appeal:
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Brand Identity Established: A complete branding package was created, giving Ale & Aloe a strong and memorable visual identity.
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High-Quality Imagery: The professional product photography enhanced the brand’s appeal and effectively showcased the unique succulent planters.
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Successful Brand Launch: The cohesive branding and engaging product images contributed to a successful launch, attracting attention and interest in the new product line.
In conclusion. Through a well-executed branding strategy and high-quality photography, we successfully established Ale & Aloe as a unique and appealing brand in the marketplace. Our efforts created a strong visual identity and provided impactful product imagery that supported their successful launch and attracted potential customers.
The results
